Our Story — GenuineStrap

Family Owned. Ethically Sourced.
Sustainably Made.

Where it all began

A workshop, a craftsman, and one vision

We founded GenuineStrap in 2015 with a single purpose: to offer photographers worldwide a camera strap they could truly rely on, one built on quality and comfort, not compromise. Every strap that leaves our workshop carries the signature of a master craftsman who has poured his knowledge, precision, and passion into every stitch.

We do not make straps in batches. We make yours, shaped to fit your camera, your body, and your character. Modern and comfortable, yet unmistakably classy and built to last a lifetime.

"You do not just buy a strap from us. We create the one strap that makes your camera feel complete."

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Handcrafted

Each piece made individually, never mass-produced

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Ethical

Responsibly sourced leathers, sustainable practices

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Family-run

A small team that cares deeply about every order

Our Craft

Style meets genuine leather

In our little workshop, we believe style and genuine leather are the perfect marriage for a strap that does not just endure — it improves. Each shoot leaves its mark and each year adds character. Our straps do not age, they evolve.

Every detail is intentional. Every cut, every stitch, every buckle is tested and considered before it ever reaches you.

Our Leathers

Full-grain Italian. Nothing else.

We work exclusively with full-grain Italian leather, the highest grade available. Leathers we have touched, tested, and trusted. They develop a rich, natural patina over time, growing more beautiful with every use.

Every piece undergoes rigorous quality testing to ensure it not only looks exceptional on day one, but remains flawless for years to come.

On-Demand Production

Made for you, when you need it

Beyond camera straps, we craft a full range of premium leather accessories, each one a small statement of professionalism and intention. Whether you need a specific colour, an unusual size, or a custom compartment, we manufacture to your exact specifications.

Our on-demand model means nothing sits in a warehouse. Everything is made with purpose, for a person, never a shelf.

Custom colour Custom size Special compartments Personalised engraving Corporate orders